University of Illinois System

Google Analytics

Google Analytics is in use on the AITS Website and associated websites, including the University's KnowledgeBase. This technology places "cookies" on user computers that allow us to gather general statistics regarding how our web sites are used. For example, if we know what browsers and screen resolution our users have, we are better able to design Web pages that suit our users. Also, if we see that few people use a particular link or page, then we can remove it from our site. The statistics we gather are aggregate. We do not retain any specific information about a particular user.


Visitors who wish to opt-out from analytics tracking may do so by installing the opt-out add-on for their browser, available from Google here:

What is being collected?

The data collected is general service/site usage and statistical information.
No user-identifiable data is collected. IP addresses, if collected, are anonymized. For more information about IP Anonymization in Analytics, see

Examples of data collected include:

  • Number of Sessions, Visitors, Views
  • Server response times for page loads and actions
  • Location and Language Information
  • Client information (OS, browser, device)
  • Referral sources

How will this information be used and how will it benefit me as a customer/visitor?

Administrators of the AITS Website may use the information collected for the following purposes:

  1. to monitor performance of the service
  2. To identify and correct poorly performing service elements and bottlenecks
  3. To support continuous improvement of the service offering
  4. To gather and report metrics to customers and the University
  5. To identify popular and unpopular resources
  6. To improve user experience in terms of navigation, layout, and features

For more information about web privacy at the University of Illinois, please see the University of Illinois Web Privacy Notice at

If you have additional questions about this site, please contact